Bud Light Ends Sponsorship with UFC Fighter Dustin Poirier After Airport Arrest

UFC veteran Dustin Poirier was arrested at Hartsfield‑Jackson Atlanta International Airport on June 21 for public drunkenness, during which he used a racial slur and challenged a police officer. The incident quickly went viral. Bud Light, the alcoholic beverage brand, terminated its sponsorship agreement with Poirier within hours of the video surfacing, ending a deal Poirier estimated was worth several hundred thousand dollars. In a later interview, Poirier confirmed the abrupt cut and said the company quietly removed his commercial footage. UFC middleweight champion Sean Strickland publicly criticized Bud Light’s decision, arguing the brand should have offered support rather than severing ties, and linked the move to Bud Light’s earlier controversy involving transgender influencer Dylan Mulvaney.