Bugatti unveils restored Veyron through La Maison Pur Sang program

Bugatti has unveiled a restored Veyron through its La Maison Pur Sang program, an exclusive division established in 2020 to revitalize incomparable collector vehicles. The project, named ‘La Maison Pur Sang Veyron 20 Years’, features meticulous maintenance and custom upgrades, including a color palette combining ‘Rouge Rembrandt’ and ‘Petrol Blue’ with a ‘Magnolia’ interior.

Technical updates to the 1,000-horsepower vehicle include new wheels designed to accommodate Chiron-sized tires, eliminating the need for specialized Michelin PAX tires. The exterior also features new three-dimensional mesh on the air intakes, while the interior includes ‘Mocassin’ custom stitching and ‘Côte de Genève’ finishing on the center console. Bugatti has launched a configurator for Veyron owners following the vehicle's presentation at Pebble Beach.

The ultra-luxury automotive market continues to see extreme customization, with high-end manufacturers like Ferrari, Rolls-Royce, and Pagani producing unique, one-off commissions. For example, Ferrari’s CZ26, a hybrid V8 project developed over two years for a single client, is estimated to cost between 8 and 10 million euros.