Bui Xuan Huan leverages social media following for diverse commercial ventures

Bui Xuan Huan, known online as ‘Huấn Hoa Hồng’, leverages a massive social media following to drive significant commercial activity. With millions of followers across Facebook, TikTok, and YouTube, his digital presence generates substantial revenue through passive advertising, sponsorships, and direct livestream sales.

His primary product lines include perfumes, cosmetics, health supplements, books, and ornamental plants. Notably, he has frequently promoted Charme Perfume during livestreams. Beyond individual sales, Huan is linked to HL Group Joint Stock Company, established in February 2022 with a charter capital of nearly 100 billion VND. Huan holds a 55% stake and serves as Chairman and legal representative. The company's registered scope includes the retail of medicines, medical equipment, cosmetics, and hygiene products.

In July 2020, the Hanoi Department of Information and Communications issued an administrative fine of 15 million VND against Huan for self-editing and publishing books, specifically ‘Đệ nhất kiếm tiền’ and ‘Bí kíp kinh doanh online’, without official publishing decisions.