Build-A-Bear celebrates 30th anniversary with Bearemy relaunch

Build-A-Bear Workshop has launched a reimagined version of its 1999 mascot, Bearemy, to kick off its “30 Years of the Stuff You Love” anniversary campaign. The new plush is available for purchase in stores and online as part of an anniversary collection.

As part of the celebration, the company will donate $3 from every Bearemy sold between October 27, 2026, and December 31, 2027, to the Build-A-Bear Foundation, a U.S.-based nonprofit that provides teddy bears to children in need.

While the first Workshop opened in 1997, the brand is beginning its anniversary festivities early. Additional exclusive special-edition items, collaborations, and commemorative releases are scheduled to roll out starting in January 2027.