Bulgaria prepares to host Eurovision 2027 amid venue and hotel capacity debates

Bulgaria will host the Eurovision Song Contest in 2027 after winning the 2026 edition. Officials and tourism organisations are debating the best location for the event. Sofia is highlighted for its existing concert hall and international airport, while coastal cities such as Burgas, Varna and Sunny Beach are promoted as alternatives, with proposals to build a new arena at Sunny Beach. Experts expect an influx of about 3,000 visitors per day, which they hope will spur long‑term tourism growth.

Meanwhile, hotel rooms in Sofia are reportedly almost fully booked for the contest period, prompting concerns about accommodation shortages and rising prices. Some suggest using short‑term rental platforms to meet demand. The discussions underscore the potential economic benefits of hosting Eurovision for the Bulgarian tourism sector.