Bulgarian Business Council leverages ATM to boost UAE-Bulgaria trade

Milo Borisov, Chairman of the Bulgarian Business Council in Dubai, has identified the Arabian Travel Market (ATM) as a strategic platform for enhancing trade and tourism ties between the United Arab Emirates, Bulgaria, the Balkan region, and Eastern Europe. Operating under the Dubai Chambers, the council views the exhibition as a gateway for global investment and cross-industry partnerships beyond just hospitality.

During the event, Borisov highlighted the role of Palms Travel in promoting Bulgarian tourism by targeting high-net-worth individuals through premium services, including luxury transportation, concierge support, and five-star accommodations. The council also utilized the forum for international networking, including discussions with the Pakistani Business Council regarding potential projects in the UAE.