Bulova and Shelby unveil limited-edition Daytona Coupe‑inspired chronograph

Bulova, the American watchmaker, has teamed again with Carroll Shelby’s estate to produce a limited‑edition Bulova × Shelby Racer Chronograph that draws design cues from the 50th‑anniversary polished‑aluminum Shelby Daytona Coupe. The watch features a mirror‑polished dial, stainless‑steel case, sub‑dials modeled on the car’s gauges, and a high‑precision quartz movement, and is offered with a stainless‑steel bracelet and optional leather strap. It is priced at $1,495 and is available now through Bulova.

The collaboration celebrates the historic Daytona Coupe, which secured the 1965 FIA World Manufacturers’ GT Championship for Shelby American, and marks the second joint product between Bulova and the Shelby brand.