Hamburger SV unveils retro-inspired 2026‑27 away kit amid mixed fan reaction

Hamburger SV revealed its 2026/27 away kit on 31 July. Produced by Adidas, the jersey adopts a retro look from the club’s 1979‑80 season and is dubbed “Unsere Perle”. It has a dark‑blue base, white Trefoil logo, a black‑white V‑neck collar, white shoulder stripes and a retro‑style back print. Fans on Instagram have praised the design as “the best kit in years” and “a dream in blue”, while a minority criticize the collar, calling it “the collar kills it” and likening the shirt to Schalke. The kit is sold in the club’s online shop for about €100.