Buon Ma Thuot Mega Sale 2026 opens in Dak Lak

The Buon Ma Thuot Mega Sale 2026 officially opened on September 2 at the Muong Thanh Luxury Buon Ma Thuot Hotel in Dak Lak province. Organized by the Dak Lak Department of Industry and Trade in collaboration with Bigbang Luxury Trade Service Co., Ltd., the event aims to stimulate consumer demand and boost retail and service revenue for the second half of 2026.

The five-day event, running from September 2 to September 6, features approximately 110 booths representing over 300 domestic and international brands. Product categories include fashion, footwear, cosmetics, perfumes, sports equipment, accessories, watches, handbags, household goods, and essential consumer items. Many items are offered with discounts of up to 80%, alongside promotions such as “buy one get one free” or “buy two get one free” deals.

Nguyen Van Nhiem, Deputy Director of the Dak Lak Department of Industry and Trade, noted that the event provides a platform for businesses to promote products and connect directly with consumers. To facilitate attendance, customers using the Green SM app for transportation to and from the event receive a 25% discount, capped at 50,000 VND.