Burberry launches 170th anniversary festive campaign

Burberry has unveiled its 2026 festive campaign, titled “Wrapped in Burberry: Celebrating 170 Years.” Directed by filmmaker Harmony Korine, the campaign is set at Longleat House in Wiltshire, England, and serves as part of the luxury brand’s yearlong 170th anniversary celebrations.

The campaign features a high-profile cast including Pierce Brosnan, Fiona Shaw, Cara Delevingne, Gabrielle Union, Dwyane Wade, and Wu Lei. The short film depicts a series of seasonal activities, such as countryside walks, party games, and golf buggy races, concluding with a party under an oversized disco ball.

Chief Creative Officer Daniel Lee stated that the campaign aims to celebrate the milestone with a proper party involving family, friends, and gifts. The launch highlights a new cashmere-focused festive collection, featuring items such as the Kensington trench coat, various cashmere scarves, and new Blackwatch Check designs.