Burger King and Serasa launch ad with former 'Casa do Patrão' contestants

Former participants of the Brazilian reality show Casa do Patrão—Nikita Salvador, Thiago Monteiro and Mariana Bernardino—appeared in a new advertising spot for Burger King in partnership with credit‑bureau Serasa. The video jokes that the trio now has “more bills than followers,” turning the program’s low viewership (a peak of 3.7 rating points, third place in its time slot) into a humorous promotional hook.

The campaign offers a limited‑time promotion: customers who present the Serasa app at a Burger King drive‑through can receive a Double Cheeseburger or a Double Chicken sandwich. Online reactions were largely positive, with other reality‑TV alumni praising the creative use of the participants’ modest fame.

The ad underscores how former reality‑TV stars can leverage limited exposure into commercial opportunities, while also highlighting Burger King’s collaboration with a major Brazilian credit‑scoring firm.