Burger King launches Dragon Ball Super collaboration

Burger King is launching a limited-time collaboration with Toei Animation featuring the “Dragon Ball Super” anime series. The promotion includes themed menu items and exclusive collectible figurines.

In Malaysia, the campaign includes a King Jr. Meal that comes with one of six character figurines: Goku, Super Saiyan God Super Saiyan Goku, Vegeta, Super Saiyan God Super Saiyan Vegeta, Piccolo, or Beerus. Selected restaurant locations in Malaysia will also feature temporary exterior graphics and themed lighting.

The collaboration features a “Power Up Pack” which includes 10-piece chicken nuggets served with a new “Super Saiyan Sauce,” a mango peach lemonade with popping boba, and a character figurine. The promotion is designed to provide immersive experiences for fans of the franchise.