Burger King launches Fiuk-led campaign for BK Shakes

Burger King has launched a new advertising campaign featuring Brazilian singer and actor Fiuk, utilizing recent social media discussions regarding the artist's personal finances and family relationships. In the campaign, created by AlmapBBDO, Fiuk refers to himself as an ‘ex-heir’ to promote a sale on BK Shakes.

The promotion offers various BK Shake flavors, including Dulce de Leche, Crunchy, Biscoff, and Nutella, for R$ 10. The offer is valid from August 31 to September 4 at participating locations via counter, totem, or BK Drive, though it excludes the ‘Click & Collect’ service.

The marketing narrative plays on Fiuk's recent public statements about facing financial difficulties and his reported estrangement from his father, Fábio Jr.