Burger King launches limited-edition nugget-shaped micro-bag

Burger King has launched ‘Le Nugguette’, a limited-edition micro-bag designed to mimic the shape, size, and color of its newly revamped chicken nuggets. The promotional accessory is priced at $3.99, a cost intended to match the price of a four-piece nugget order.

The release is highly restricted, with only 100 units available per day from September 12 through September 16. Sales will be conducted exclusively online, with a limit of one bag per household. Each purchase includes the micro-bag and a charm inspired by one of four dipping sauces: Honey Mustard, Buffalo, Sweet & Sour, or Special Savory. Additionally, buyers will receive a code redeemable for a four-piece order of the brand’s new chicken nuggets.

This marketing campaign follows the nationwide introduction of updated chicken nuggets and sauces in the United States. According to Allison Smith, Vice President of Marketing Communications for Burger King US&C, the initiative aims to blend fashion and food to amplify the brand’s latest menu innovations.