Burger King leads Chile fast‑food rankings and launches discounted Whopper for Burger Day

Burger King announced a national "Burger Day" in Chile, running from 25 to 28 May. During the promotion the classic Whopper will be sold for 2,500 CLP and a combo for 4,000 CLP, available exclusively through the Mi BK app.

The campaign follows the latest Offerwise “Customer Satisfaction Chile” report, which found Burger King tops the market in repurchase intent, burger rating, price perception and operational experience. The study recorded a net satisfaction score of 95 % for intent to repurchase, 91 % for burger quality and 90 % for self‑service terminals. Marketing director Fernando Mayoral said the results confirm the brand’s focus on customer‑centred decisions.

Burger King highlighted its grill‑flame meat, competitive pricing and loyalty program as key drivers of the strong consumer preference, positioning the chain as the most recommended fast‑food brand in Chile.