Burger King targets McDonald’s with new campaign in Acre

Burger King has launched a new advertising campaign in Rio Branco, Acre, following the announcement that McDonald’s will open a location in the state at the Via Verde Shopping.

The campaign, created by the agency AlmapBBDO, builds upon a previous initiative from March titled ‘O Acre Existe’ (Acre Exists). That original campaign invited major fast-food competitors to enter the state to provide consumers with more options for comparison.

With the arrival of McDonald’s now confirmed, Burger King has installed outdoor advertisements featuring a Whopper and the flag of Acre. The messaging states, ‘You can arrive, but remember who arrived first,’ while adding that while many believe the brand is incomparable, consumers can now make a legitimate comparison.

Pedro Laguárdia, Burger King’s marketing manager, noted that the brand welcomes the competition, stating that the consumer ultimately decides based on product quality and flavor.