Burgundy mascara emerges as a key beauty trend for eye enhancement

Burgundy mascara is emerging as a significant beauty trend for the Winter 2026/2027 season, offering an alternative to traditional black and brown shades. This dark hue, which sits between red, purple, and brown, provides a softer contrast that avoids the harshness often associated with black mascara.

Because red and green are complementary colors, burgundy mascara is particularly effective at making green eyes appear more vibrant. Similarly, warm tones like burgundy, rust, or orange-tinted shades can enhance blue eyes by utilizing color wheel contrasts. For those seeking a more subtle look, brownish tones are also recommended to highlight eye color without the intensity of black.

Various brands across different price points are participating in this trend, including high-end labels such as Charlotte Tilbury and Too Faced, as well as drugstore brands like Maybelline, Kiko Milano, and Catrice. Benefit’s “Wild Plum” shade is also noted as a specific option for enhancing blue eyes.