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[BUSINESS] · Switzerland · 4 sources

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Burna Boy and On launch debut sneaker collaboration

Grammy-winning Afrobeats artist Burna Boy and Swiss sportswear brand On have released their first sneaker collection. The collaboration features two distinct silhouettes: the Cloudmonster BB, presented in an all-red colorway, and THE ROGER Clubhouse BB, a white tennis-inspired design with subtle red accents.

The collection follows Burna Boy’s appointment as an official brand ambassador over a year ago. The launch campaign, titled ‘No Giant Stands Alone’, emphasizes community and the cultural influences surrounding the musician. Both sneaker models are available through On and select retailers, with prices starting at $150.

Entities

Burna Boy · On