Burnley FC replaces Finotive One with Vertu Motors as shirt sponsor

Burnley FC has announced that UK automotive retailer Vertu Motors will become the club’s new Official Front of Shirt Principal Partner for the 2026-27 season. This change follows the sudden termination of a previous sponsorship agreement with the prop trading company Finotive One, which had been announced only weeks prior.

The new partnership covers the club’s men’s, women’s, and academy teams. Because the 2026-27 kits had already been revealed and sold with the Finotive One branding, the club is implementing an immediate update to all Castore matchday and replica kits to feature the Vertu wordmark and shield icon.

To assist supporters who have already purchased the previous version of the shirts, Burnley is offering free re-branding to overlay the Vertu logo onto existing jerseys. Alternatively, fans have the option to return their shirts for a full refund or exchange them for the updated version.