Business guidance on brand design and trademark protection

Business owners and entrepreneurs face various challenges when developing brand identities, particularly regarding professional design procurement and legal protections.

In Spain, Nexes is offering a training session on May 20, 2026, to help entrepreneurs navigate the graphic design sector. The course covers how to evaluate professionals, define project briefs, understand pricing, manage intellectual property rights, and handle design revisions.

In Mexico, authorities emphasize the importance of conducting trademark searches before finalizing logos to avoid financial loss. The Mexican Institute of Industrial Property (IMPI) recommends using tools like MARCIA to ensure a brand or image is not already registered. Similarly, the United States Patent and Trademark Office (USPTO) notes that trademarks do not need to be identical to cause legal issues; similarities in appearance, sound, or meaning can lead to a rejection based on the probability of confusion.