Business leaders prioritize AI and efficiency to manage uncertainty

Business leaders are increasingly prioritizing operational efficiency and the integration of Artificial Intelligence (AI) to navigate economic and geopolitical uncertainties. According to the Deloitte ‘CEO Business Barometer 2026’, Greek CEOs identify cost optimization and efficiency as their top strategic priorities, with AI integration following closely as a tool for internal optimization rather than a primary driver for new revenue.

Despite high interest, many companies lack clear criteria to measure the performance and impact of AI investments, indicating a need for greater maturity in strategic implementation. AI is expected to significantly influence corporate vision, core functional processes, and human resources.

In the shipping sector, Ulrik Sanders of Boston Consulting Group (BCG) emphasizes a shift from reactive crisis management to proactive, data-driven strategies. Amidst geopolitical tensions and supply chain disruptions, the industry is encouraged to use AI and data analytics for fuel optimization, predictive maintenance, and fleet management to enhance resilience and competitiveness.