Business leaders prioritize cost optimization and profitability for 2026

Business leaders are shifting focus from aggressive expansion toward sustainable growth and cost optimization to protect profit margins. According to the Cost Management Barometer 2026 by ERA Group, which surveyed 1,000 executives in the EMEA region, companies are moving away from reactive crisis management toward a disciplined model where resource optimization is used to fund innovation and maintain competitiveness.

In the horticultural sector, real-time data visibility is becoming critical for maintaining profitability. Hispatec, which will participate in Fruit Attraction 2026 in Madrid, emphasizes the importance of integrating field, plant, marketing, and logistics into a single digital ecosystem. The company highlights that without real-time knowledge of costs per plot or order, companies face significant risks to their margins amidst geopolitical volatility and supply chain pressures.