Business leaders to discuss DEI and branding at Portuguese conferences

Several professional conferences in Portugal are addressing evolving corporate strategies. At the 13th edition of the ‘Conferência Human’ in Lisbon, Pedro Branco, CEO of Pedro Branco & Partners, will participate in an interview titled ‘Diversity that generates value: leadership, culture and results.’ The event focuses on diversity and inclusion (DEI) within the business ecosystem, featuring various industry experts and practical implementation strategies.

Additionally, the 27th Marketeer Conference in Estoril will feature Ester Leotte, Head of Tangity Portugal, presenting ‘All in Us.’ Her presentation is part of a session on ‘Crowd Branding,’ which explores the value of collective experiences for brands. The discussion aims to balance data-driven personalization with the power of shared public experiences to drive brand engagement and positioning.