Business management trends and consumer behavior in Brazil

Brazilian companies are increasingly looking to global benchmarks like Disney, Apple, and Amazon to guide their 2027 planning and investment strategies. However, experts warn that international practices must be adapted to local realities rather than copied directly. Bethel Lombardi, founder of Encantar Mentory, emphasizes that effective benchmarking requires understanding the underlying processes and culture behind a practice to ensure it works within a specific company's context.

This focus on management and customer experience is particularly relevant as businesses prepare for Black Friday. Research by Google and Offerwise indicates that 48% of Brazilian consumers prepare shopping lists in advance, while 44% research prices and conditions beforehand. Additionally, 41% intend to spend more than in previous years, even though 51% of respondents report having more than half of their monthly income already committed to fixed costs or debts.