Business updates: ProSiebenSat.1 appointments and Steirerpack insolvency

Several notable business developments have occurred across Germany and Austria. ProSiebenSat.1 Media SE has appointed Ingrid Heisserer as its new Group CFO, effective February 1, 2027. Heisserer, who previously held leadership roles at RTL Deutschland and L'Oréal, was selected for her combination of financial expertise and advertising industry experience.

Mifcom GmbH has appointed Zeno Ludwig as Chief Sales Officer to drive the expansion of its B2B business and its goal of becoming a leading provider of AI infrastructure in Europe. Ludwig brings extensive experience in high-performance computing and cybersecurity.

In Austria, the traditional packaging company Steirerpack GmbH has entered restructuring proceedings following a liquidity crisis triggered by the termination of a factoring agreement and declining orders. The company faces approximately 2.95 million euros in liabilities, affecting 67 employees.

Additionally, the Day of Lower Austrian Industry brought together approximately 800 leaders from politics and business to discuss economic growth. Discussions centered on reducing bureaucracy and lowering unit labor costs to improve regional competitiveness.