BuzzBallz partners with Pop-Tarts for limited-edition cocktails

BuzzBallz, a brand owned by the Sazerac Group, has announced a commercial partnership with Pop-Tarts to launch a limited-edition collection of ready-to-drink cocktails in the United States.

Targeting the millennial demographic through nostalgia, the collection features two flavors: Frosted S’mores, a vodka-based drink with chocolate, marshmallow, and graham cracker notes, and Frosted Brown Sugar Cinnamon. Both beverages contain 15% alcohol by volume (ABV) and are sold in the brand’s signature 200 ml spherical containers. The products are being distributed across US retail stores with a suggested retail price of $3.99 per unit.