Bvlgari and Swarovski highlight trend in smaller luxury watches

Luxury watch brands Bvlgari and Swarovski are highlighting a trend toward smaller, more compact timepiece designs.

Bvlgari has introduced a 37mm version of its Octo Finissimo collection, available in titanium and 18k gold. According to Jonathan Brinbaum, Managing Director of Bvlgari Watches, the smaller size aims to appeal to a wider audience, including those with smaller wrist sizes who found the 40mm model less suitable.

Swarovski has released the Una Angelic Watch, featuring a petite 20mm case. The design utilizes a sunray dial, a pavé-set bezel, and a crystal-covered bracelet to provide visual presence without the need for an oversized silhouette.