BWH Hotels to consolidate 4,000 properties under WorldHotels brand

BWH Hotels has announced a strategic transformation plan to consolidate more than 4,000 hotels across 18 brands in over 100 countries under the primary WorldHotels brand. While the hotels will remain connected through a unified platform, they will retain their individual names, signage, and unique identities.

The initiative includes upgrading digital platforms and merging loyalty programs into the new WorldHotels Rewards, which is expected to launch on January 5, 2027. This new program will connect approximately 70 million existing members and feature three membership tiers, offering benefits such as status matching and non-expiring reward points.

In Vietnam, the group currently operates seven properties, including WorldHotels Long Beach Resort Phu Quoc and Best Western Premier Imperial Dalat. BWH Hotels aims to expand its Asian network by adding 200 hotels over the next five years, spanning luxury, boutique, upscale, and long-term stay segments.