bwin partners with Portugal's Casa Pia football club for 2026/27 season

Betting company bwin announced a sponsorship deal with Lisbon‑based Casa Pia Atlético Clube covering the 2026/27 season. The agreement makes bwin the supplier of the club’s official match and training kits, extending the brand’s presence in Portuguese football. The partnership aligns with bwin’s strategy of associating with clubs that have strong identities and fan connections. Mikel López de Torre, head of Southwestern Europe at bwin, said the deal reinforces the brand’s commitment to the sport, noting that football “unites clubs and supporters” and that Casa Pia’s historic status and clear ambition make it a fitting partner.

The collaboration comes as Casa Pia continues to solidify its position in the national football landscape, building on more than a century of history and recent sporting progress.