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Bybit launches ‘Make Your Move’ campaign to expand into multi-asset financial platform
Bybit has launched a new global brand campaign, ‘Make Your Move,’ signaling its transition from a cryptocurrency-focused exchange to a comprehensive financial services platform. The company aims to integrate various markets into a single connected ecosystem, including stocks, gold, forex, indices, and derivatives, alongside payments and wealth management services.
CEO Ben Zhou stated that the era of the ‘pure crypto exchange’ is ending as users increasingly seek to manage diverse assets and financial activities in one location. This strategic shift occurs amid broader industry changes, including the wind-down of platforms such as BitMEX and CoinEx, and the expansion of competitors like Coinbase into multi-asset offerings.
Bybit, which reports serving over 80 million users, intends for its new positioning to reflect its evolution into a full-stack financial provider that connects users to global financial opportunities through intelligent services.
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- [● 3 SOURCES] Bybit is evolving from a crypto exchange into a full-stack financial platform blockchainmagazine.net · businessnewsweek.in · cointelegraph.com
- [● 3 SOURCES] Bybit has launched a new global brand campaign titled ‘Make Your Move’ blockchainmagazine.net · businessnewsweek.in · cointelegraph.com
- [● 2 SOURCES] Bybit serves more than 80 million users worldwide blockchainmagazine.net · businessnewsweek.in
- [○ 1 SOURCE] BitMEX ended trading after 11 years cointelegraph.com
- [● 3 SOURCES] The platform intends to offer services including stocks, gold, forex, indices, derivatives, payments, and wealth management blockchainmagazine.net · businessnewsweek.in · cointelegraph.com
- [○ 1 SOURCE] CoinEx announced a wind-down this month cointelegraph.com