BYD and DENZA launch lifestyle privilege programme in Singapore

Automotive brands BYD and DENZA have launched the BYD and DENZA Lifestyle Privilege Programme in Singapore. The initiative establishes a customer ecosystem featuring 88 participating brands across more than 600 touchpoints islandwide.

The programme covers ten lifestyle categories, including dining, hospitality, retail, healthcare, wellness, travel, and entertainment. Specific perks for cardholders include discounts at Adidas, travel packages via Chan Brothers Travel, complimentary items at KFC, and subscriptions to mewatch. DENZA owners are eligible for additional benefits such as discounts on aircraft charter services and hotel rates at Mett Singapore.

Eligible customers will begin receiving their lifestyle cards progressively starting in September 2026. The launch follows BYD's growth in the region; during the first seven months of 2026, the company recorded 7,928 vehicle registrations in Singapore, positioning it as the country's leading automotive brand.