BYD Argentina becomes main sponsor of professional football league

BYD Argentina has announced its role as the main sponsor of the Liga Profesional de Fútbol. This strategic alliance is intended to strengthen the company's presence in the Argentine market and increase the visibility of its new energy mobility solutions.

The partnership will include brand activations, communication actions, and experiences designed to connect the brand with football fans across the country. Nicolás Konsol, Marketing Manager of BYD Argentina, stated that the sponsorship is an opportunity to bring the company's technology closer to the daily lives of Argentines by connecting innovation with the passion of football.