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[BUSINESS] · China · 5 sources

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BYD brand Fang Cheng Bao launches Equation S electric sedan

BYD's high-end brand, Fang Cheng Bao, has officially launched its first electric sedan series, the Equation S and the Equation S GT. The mid-to-large sized electric coupes are priced between 189,900 and 23,990 RMB, positioning the brand to compete in the highly contested 200,000 RMB electric sedan market against rivals like Xiaomi and Tesla.

Key technical features include the debut of the YunNian-M intelligent magnetorheological suspension, a technology typically found in high-end performance vehicles. The series also features the second-generation Blade Battery, an 800V fast-charging platform, and a maximum CLTC range of 900 km. The four-wheel-drive version can accelerate from 0 to 100 km/h in 3.6 seconds.

Following the launch, the vehicles have already arrived at 289 stores across 133 cities in China. This move marks the third product line for Fang Cheng Bao, expanding beyond its established off-road and SUV segments as BYD seeks to improve its profit structure through high-end brand growth.

Entities

BYD · Equation S · Fang Cheng Bao