BYD integrates DENZA vehicles into Miraculous Ladybug special

BYD has expanded its entertainment strategy through a partnership with Mediawan, integrating its premium electric vehicle brand, DENZA, into the Miraculous: Tales of Ladybug & Cat Noir universe. The collaboration features in a new special titled ‘Miracle Power’, released globally on September 28, 2026, where DENZA vehicles are incorporated directly into the narrative as the characters face a supervillain in Paris.

This initiative follows a previous collaboration, ‘Watt a Dream Date!’, which reached 25 million views across 34 countries. By moving beyond conventional advertising and embedding vehicles into the show's storyline, BYD aims to increase brand awareness among a global audience.

In addition to the digital integration, the Miraculous franchise continues its physical presence with ‘Miraculous Ladybug: The Musical’ performing in São Paulo, Brazil, at the Teatro Villa Lobos from October 3 to November 1.