BYD Korea celebrates 10th anniversary with fuel efficiency challenge

BYD Korea is hosting a series of promotional events to mark the 10th anniversary of its establishment in South Korea. A central feature of the celebration is the DM-i National Fuel Efficiency Challenge, running from November 6 to November 22 at major showrooms nationwide. Participants will drive the Sealion 6 DM-i, a plug-in hybrid SUV, to test its fuel efficiency on actual roads. The individual who records the highest fuel efficiency nationwide will be awarded a one-year test drive pass for the Sealion 6 DM-i.

In collaboration with Netflix, BYD is also launching the “Plot Twist Ready” exhibition program from November 7 to November 29 across 38 showrooms. This initiative uses popular Netflix content to theme different vehicle models, such as “Squid Game” for the Sealion 6 DM-i and “Stranger Things” for the Atto 3 Plus.

Additional activities include online events on BYD Korea’s official Instagram and a special brand zone on the Encar used car platform, which will operate until November 24. To commemorate the milestone, the company has also released a special 10th-anniversary logo and a brand film detailing its journey and vision for eco-friendly mobility in the Korean market.