BYD pushes electric SUV launch and roadshow across Europe and Tunisia

Chinese automaker BYD showcased its new BYD ATTO 3 EVO electric SUV during a press drive in Provence, France. The model features a 313‑horsepower motor, a 74.8 kWh LFP battery with 800‑volt architecture, and a claimed 510 km WLTP range. Reviewers noted its spacious interior, comfortable ride and rapid charging, while describing its driving character as lacking excitement.

In parallel, BYD continued its national roadshow in Tunisia, setting up a ten‑day exhibition at the Mall of Sousse. The event allowed the public and local businesses to test‑drive the latest BYD models, learn about electric‑mobility benefits and the brand’s vision for a sustainable transport transition in the country.

Both activities illustrate BYD’s strategy to expand its electric‑vehicle presence in European and North‑African markets, combining product launches with direct consumer engagement.