BYRDLI launches Alabama tourism campaign using creator-led travel commerce

Australian travel technology company BYRDLI has launched ‘THIS IS ALABAMA’, a creator-led travel commerce campaign in partnership with the Alabama Tourism Department and Travel South USA. The initiative aims to bridge the gap between travel inspiration and booking by utilizing ‘Travel Clubs’.

The campaign features Australian photographer Ashley Dobson and U.S. photographer Terry McLauchlin, who will travel through Alabama in opposite directions. Dobson will journey from Huntsville to Mobile to introduce the state to Australian audiences, while McLauchlin will travel from Mobile to Huntsville for U.S. viewers.

Through the BYRDLI platform, the hotels, itineraries, and experiences documented by the creators will be made bookable for their respective communities. The campaign seeks to highlight Alabama’s diverse offerings, including its music, Southern food, history, and landscapes.