ByteDance folds Feishu into Doubao, moves sales to Volcano Engine
On July 30, ByteDance circulated an internal email announcing a major reorganisation of its AI‑to‑business operations. The Feishu product team will be merged into the Doubao (Beanbag) product team, which will be led by Doubao head Zhao Qi, with Feishu product leader Xie Xin now reporting to him.
The Feishu market, sales and customer‑service (GTM) organisation will be combined with Volcano Engine to create a new Creativity Service Platform that will oversee MaaS and SaaS offerings. The platform will be headed by Volcano Engine chief Tan Dai, with Feishu sales head Lin Chan and strategy head Shi Zhi‑jun reporting to him. Existing Feishu products and services will remain unchanged, but the companies will work more closely on productivity scenarios. Doubao’s enterprise edition, developed with Feishu’s product team, has entered internal testing among selected Feishu customers.
ByteDance framed the move as a step to sharpen its AI‑to‑B strategy, unifying sales and product capabilities, reducing operational overlap, and accelerating AI product deployment. The company reported that Doubao’s large‑model daily token usage surpassed 180 trillion in June and that the model business generated roughly $40 billion in annualised revenue. In the second quarter, over 90 % of new Feishu customers also purchased AI‑related products, signalling strong cross‑selling success.
Entities: ByteDance · ByteDance Ltd. · Doubao · Feishu · Feishu (Lark) · Volcano Engine · Zhao Qi
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 4 SOURCES] Feishu's existing products and services will remain unchanged, but will collaborate more closely with Doubao enterprise edition, which is in internal testing with some Feishu customers. (internal email)
- [● 4 SOURCES] Feishu sales leader Lin Chan and strategy lead Shi Zhijun will report to Tan Dai after the reorganization. (internal email)
- [● 4 SOURCES] ByteDance aims to prioritize its AI To B business through the restructuring. (internal email)
- [● 4 SOURCES] ByteDance announced on July 30 that the Feishu product team will merge into the Doubao product team. (all articles)
- [● 4 SOURCES] Zhao Qi will lead the combined Doubao product team, with Feishu head Xie Xin reporting to him. (internal email)
- [● 4 SOURCES] By June, Doubao's large‑model daily token usage exceeded 180 trillion, giving an annualised revenue of about $40 billion. (company data)
- [● 4 SOURCES] In the second quarter of 2026, over 90 % of new Feishu customers also purchased AI products. (company data)
- [● 4 SOURCES] Feishu GTM (marketing, sales, customer service) team will merge into Volcano Engine, forming a Creativity Service Platform led by Tan Dai. (internal email)
- [● 4 SOURCES] ByteDance announced that the Feishu product team will be merged into the Doubao product team, creating a new Doubao product team led by Zhao Qi, with Feishu product head Xie Xin reporting to Zhao Qi. (internal memo dated July 30)
- [● 4 SOURCES] ByteDance merged the Feishu GTM (marketing, sales, customer‑service) team into Volcano Engine, forming a Creativity Service Platform led by Volcano Engine head Tan Dai. (internal memo dated July 30)
- [● 4 SOURCES] Feishu's existing products and services will remain unchanged after the reorganisation, but will collaborate more deeply with Doubao in enterprise productivity scenarios. (internal memo dated July 30)
- [● 4 SOURCES] The reorganisation is intended to prioritize ByteDance's AI To B strategy, unify sales functions, reduce internal competition, and lower operating costs. (company statement in internal memo)