C2C Festival 2026 draws record attendance in Turin

The 25th anniversary of the C2C Festival in Turin concluded with a record attendance of 43,000 people. Held from October 29 to November 1, 2026, the event focused on avant-pop music and saw a significant demographic shift, with 78% of participants being under the age of 35 and international attendees outnumbering Italians.

Performers included Robyn, Young Lean, Bladee, Kode9, Arca, and Kelela. The festival utilized various venues across the city, including OGR Torino, Lingotto Fiere, and Teatro Carignano.

Alfa Romeo served as the Mobility Partner for the event, showcasing its new Luna Rossa Edition across the Junior, Tonale, Giulia, and Stelvio models. The automotive brand provided a fleet of courtesy cars for artists and guests throughout the festival.