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[CULTURE] · Brazil · 3 sources

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C6 no Rock festival to celebrate 1980s Brazilian rock in São Paulo

The inaugural C6 no Rock festival is scheduled to take place on August 22 and 23, 2026, at Parque Ibirapuera in São Paulo. The event focuses on the ‘BRock’ movement, celebrating the influential Brazilian rock music of the 1980s.

Major sponsors include Eisenbahn, a premium brand from the HEINEKEN Group, and MetLife. Eisenbahn will participate through its ‘Eisen Rock Station’ platform, featuring beer walls and a promotional ‘Rota do Rock’ campaign. MetLife aims to enhance attendee comfort by providing smart lockers and hydration tents.

The festival lineup features several iconic artists from the era, including Titãs, Os Paralamas do Sucesso, Plebe Rude, Paulo Ricardo, Ira!, Blitz, Marina Lima, and Dado Villa-Lobos, alongside Marcelo Bonfá of Legião Urbana. The event will also include special tributes to artists such as Rita Lee and Cazuza.

Entities

C6 no Rock · Eisenbahn · MetLife · Parque Ibirapuera · São Paulo