C&A announces expansion of Ace brand and opens new flagship store

C&A has announced its ‘Full Power’ growth plan, which includes the expansion of its new sportswear brand, Ace. The company intends to roll out Ace in three waves, starting with up to 10 stores, followed by a second phase of up to 25 stores that will test a franchising model. The ultimate goal is to achieve national coverage through established franchises.

In conjunction with its 50th anniversary in Brazil, C&A has also opened a new flagship store on Avenida Paulista in São Paulo. The 2,000 m² location utilizes renewable energy and features sustainable practices such as recyclable bags and recycled rubber flooring. The store also hosts a 100% circular collection designed by Gustavo Silvestre, created from denim collected through the company’s ‘Movimento ReCiclo’ circular economy program.