Cadem study ranks advertising recognition and popularity in Chile

A new Cadem study released in August measures the recognition and positive evaluation of advertising figures in Chile. The results show that footballer Alexis Sánchez is the most recognized advertising face, with a 73% recognition rate.

In terms of positive evaluation, Chayanne leads the ranking with 79%, followed by Elías Figueroa (76%) and Fernando González (75%). The musical group Los Bunkers saw a significant increase of four points, reaching a 74% positive rating, placing them ahead of figures such as Jorge Zabaleta, Pedro Pascal, and Claudio Bravo.

Other notable figures in the evaluation rankings include Jorge Zabaleta (73%), Alexis Sánchez (71%), and Ben Brereton (70%). The study also examined consumer habits regarding loyalty programs, finding that over 90% of respondents use at least one, with supermarket programs being the most prevalent at 72%.