Cadila Pharmaceuticals recognized by Asia Book of Records

Cadila Pharmaceuticals has received recognition from the Asia Book of Records for a nationwide doctor engagement initiative in India. The campaign, conducted in August 2026, involved a handwriting analysis study featuring 14,040 medical professionals.

As part of the graphology-based project, participating physicians wrote the phrase ‘ACILOC RD’ three times on prescription pads. Certified experts analyzed the samples to provide personality insights to the clinicians. The initiative was designed to honor the selfless service of doctors and offer them a moment of self-discovery.

Rajbir Sandhu, Chief Operating Officer of Magna at Cadila Pharmaceuticals, stated that the campaign aimed to celebrate the individuals behind the prescriptions and acknowledge their dedication to patient care.