Cake. jp to host picture book themed cookie pop-up stores

Cake. jp, a specialized cake and sweets e-commerce site, is launching a series of pop-up stores titled ‘Masterpiece Picture Book Cookie Tin Selection by Cake. jp’. These events feature original cookie tins and cookie sandwiches inspired by popular children's literature.

The collaboration includes 13 different titles, ranging from classic works like ‘The Very Hungry Caterpillar’, ‘Non-tan’, and ‘Who is the Sleepyhead?’ to newer hits such as ‘Pan Dorobou’. The products are designed to be allergy-friendly, using no wheat, eggs, or dairy, and the tins are intended to be reused as small storage containers.

Upcoming pop-up locations include Atre Kawasaki, running from October 16 to October 24, 2026, and Urawa Parco, running from October 16 to October 27, 2026. A new ‘Sleepyhead’ ramune candy tin will also be available at these locations.