California approves first statewide non-ultraprocessed food label

California lawmakers have approved a landmark measure establishing the first statewide voluntary certification system for non-ultraprocessed foods. Modeled after the USDA Organic seal, the program allows food manufacturers to apply for a specific label for products that meet state criteria for minimal processing and fewer industrial additives.

In addition to the certification, the legislation requires large grocery chains to provide prominent placement and visibility for these certified items. This mandate aims to help consumers, particularly parents, more easily identify healthier food options amidst a wide variety of competing products.

The initiative follows California’s previous action to define and ban certain ultraprocessed foods. Under the state's definition, foods are classified as ultraprocessed if they contain additives such as emulsifiers or flavorings, or are high in sodium, added sugar, or saturated fat.