California launches ‘Made in California’ manufacturing label

Made in California manufacturing sector Gavin Newsom statewide labeling program small business support

Governor Gavin Newsom has launched ‘Made in California,’ a new statewide labeling and marketing program designed to promote products that are ‘substantially made’ within the state. The initiative aims to increase the visibility of California’s manufacturing sector among consumer groups.

Eligible manufacturers, ranging from large corporations to small businesses, can apply to use the official label. To encourage early participation, the state is temporarily waiving application fees. The program targets a diverse array of industries, including biotechnology, food and beverage, and consumer goods like surfboards.

California’s manufacturing sector is a significant economic driver, producing $385 billion in economic output in 2025, which accounted for 9% of the state’s GDP. Approximately 90% of the state's manufacturers are classified as small businesses.

Entities

California · Gavin Newsom

Sources

California, Home to World's 4th Largest Economy, Launches a "Made in California" Label - Alliance for American Manufacturing [www.americanmanufacturing.org]

1 day ago

Tuesday's Headlines - Streetsblog Los Angeles [la.streetsblog.org]

3 days ago