Caloi releases Halloween horror short film to promote cycling

Bicycle manufacturer Caloi has released a horror-themed short film titled ‘O Encosto’ as part of its Halloween campaign. The production, part of the brand’s ‘Pedal para Todos’ communication platform, uses classic horror cinema elements to humorously address the issue of bicycles being left unused in garages for months or years.

The film features several iconic Caloi models that hold sentimental value for Brazilians, including the Berlineta, Caloi 10, Caloi Cross, Ceci, Explorer, and Rush. By depicting these bikes abandoned in dark, silent environments, the campaign aims to encourage people to rediscover the joy of cycling.

Ana Paula Nogueira, Senior Marketing and Trade Marketing Manager at Caloi, stated that the brand wants to remind people that cycling promotes health, well-being, and urban connection. The campaign seeks to transform the common habit of storing bikes unused into a lighthearted reflection on the freedom of riding.