Calvin Klein launches 2026 holiday campaign with BTS Jung Kook

Calvin Klein has announced its 2026 holiday campaign featuring global brand ambassador Jung Kook of the group BTS. The campaign, directed and photographed by Alasdair McLellan, showcases a personal edit of items selected by the artist.

The collection includes iconic denim silhouettes, such as the Barrel Jean and 90s Straight jeans, alongside knitwear, leather jackets, and accessories. The campaign highlights various styling scenarios, including unboxing, gift-giving, and dressing routines, to reflect Jung Kook’s personal style and effortless confidence.