Calvin Klein launches Perfectly Fit Custom Lift Bra campaign with Teyana Taylor

Calvin Klein has launched its new Perfectly Fit Custom Lift Bra campaign, featuring singer, actress, and choreographer Teyana Taylor as the face of the collection.

The new product line is designed with an emphasis on individualized fit and movement. Rather than using a uniform model across all sizes, the design incorporates varying levels of padding based on cup size; smaller sizes receive more lift and volume, while larger cups feature more subtle padding. The collection includes the Perfectly Fit Custom Lift Demi Bra, the Wirefree Triangle Bra, and the Lace Push Up Bra, all utilizing seamless materials for a natural silhouette.

Teyana Taylor described the experience of filming the campaign, noting the comfort and breathability of the garments. She highlighted the lightweight feel of the products, stating they felt as though they were ‘melting into my skin’ rather than feeling like a harness.