Campaign Brief spotlights creative industry highlights for September 2026

Campaign Brief has released its September 2026 Creative Circle selections, highlighting standout advertising work from New Zealand and Australia.

In New Zealand, notable entries include a campaign for New Zealand Rugby and South African Rugby Union by Strategy Creative, which features a unique trophy design representing the two nations. Additionally, a poignant piece for Hospice New Zealand was recognized for its emotional impact regarding end-of-life care.

In Australia, featured works include a heavy metal music video for Austral Fisheries by Bonfire, designed to elevate the brand through absurdity, and a clever mechanic for DiDi by Sunday Gravy. The Creative Circle league tables show McCann NZ leading in the New Zealand sector, while Special leads the Australian agency rankings.